What in the World Is Wrong With Me?
So reads the headline of one of the most profitable direct mail ads in advertising history.
It was written by a brilliant copywriter (who also wrote ads for Rush Limbaugh) named Richard Armstrong. And that ad’s headline and first page are a near-perfect “template” Oregon Republicans can use to win more elections, and that Oregon businesses can also use to make enough money to pay the withering taxes and fees Oregon Democrats will pass if they win.
